Divya Divakaran is a self-learned fashion designer born and brought up in India and moved to Minneapolis, US in 2013. Her love for DIY projects began from childhood and started upcycling and making little outfits for her daughter beginning 2018. Her first Fashion Show was in 2019 during MN Fashion Week under the production of Slay By Saath. Since then, she has showcased her designs during Solar Flair by Arianne Zager, Black Fashion Week MN 2022, Spring Fashion Week MN Coalesce 2023, Evolve 2023 and is gearing up to showcase her Fall collection during New York Fashion Week in collaboration with Coalesce and Asian NYFW. She promotes sustainable fashion, and her signature styles are capsule festive wardrobe where one can dress up or dress down based on the occasion.

She believes that all of us are born as an original and that each garment is a piece of art.  "Tvum" in Sanskrit means "You" and "Be Tvum" is a reminder for everyone to "Be YOUrself" and Unique in your own way. Inspired by nature and Indian traditional wear "saree", her love for drapes and pleats are eminent in her designs.  Her contemporary collections are usually a blend of western style in Indian fabrics.